Entrevista con el Diseñador del Logo Obama

Vía LogoDesignLove

El diseñador se llama Sol Sender aqui su entrevista:

En Inglés:

Steven Heller: How did you get the job of designing the Obama logo?

Sol Sender: We got the job through Mode. Steve Juras, a classmate of mine from graduate school is the creative director there. They have a long-standing relationship with AKP&D Message and Media, a campaign consulting firm led by David Axelrod and David Plouffe among others.

Q: Have you done other political logos in the past?

A: No, we had not.

Q: I have to ask, since many agencies that do political campaigns are simply “doing a job,” did you have strong feelings one way or the other for the Obama candidacy?

A: We were excited to work on the logo and energized by the prospect of Mr. Obama’s campaign. However, we didn’t pursue or develop the work because we were motivated exclusively by ideology. It was an opportunity to do breakthrough work at the right time in what’s become a predictable graphic landscape.

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