The typographer’s one essential task is to interpret and communicate the text: its tone, its tempo, its logical structure, its physical size, all determine the possibilities of its typographic form. The typographer is to the text as the theatrical director is to the script and the musician is to the score.
— Robert Bringhurst
Colors present themselves in continuous flux, constantly related to changing neighbours and changing conditions.
— Josef Albers
Think more, design less.
Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetrated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work.
— Ellen Lupton, Thinking with Type